Preserving momentum
to keep readers in the flow.
To address a knowledge debt in ongoing narratives, we started experimenting with a contextual AI widget designed to bridge information gaps. Our research found that users often drop off when they lack context. The friction of searching for background info kills their momentum. By putting AI-generated context directly into the text, we answer questions before they lead to a bounce. This keeps the reading experience seamless and ensures users have everything they need to follow along from start to finish.
From passive skimming
to intentional deep dives.
To help direct-traffic users navigate our long-form content, we’re experimenting with an automated TL;DR layer. This widget provides instant value but intentionally withholds the "how" and "why" to drive article completion. Our AI-driven, tabbed interface helps move users from shallow skimming to active reading, helping us build long-term habits and boost overall session duration.
