Blick AI
To establish AI expertise and drive user engagement, Blick launched a series of AI features. Our approach was to deploy these features rapidly and refine them iteratively, using insights from user behavior to guide our development.
Design Lead, Q4 2024 – Q4 2025
Creating a smart and instant news deep dive.
Challenge
Our initial chatbot interface failed to resonate with users, so we have pivoted to an AI-enhanced search experience that directly addresses user needs. The primary business goal is to drive higher page views, a challenge we are actively working on as we find that users do not yet explore beyond the initial search results.
Solution
Blick AI is designed to provide users with a summarized response from Blick articles, in addition to standard search results. This feature adapts the familiar Google/Gemini search experience for a news context. Context aware components in articles further motivate users to dive deeper into a topic and potentially explore more stories.
Impacts
10% increase in session duration when using the suggested questions feature
20% more page views for sessions using the AI-enhanced search
96% of MVP AI input interactions only entered a single query
All quantitative metrics have been anonymized or modified to protect sensitive business information.
My Contributions
UX Research, UX Strategy, UX Design, UI Design, Design System, Design Handoff, Stakeholder Management
Team
PM, PO, Tech Lead, Web/iOS/Android Developer, Backend Engineer, Business Analyst
Blick AI
To establish AI expertise and drive user engagement, Blick launched a series of AI features. Our approach was to deploy these features rapidly and refine them iteratively, using insights from user behavior to guide our development.
Design Lead, Q4 2024 – Q4 2025
Creating a smart and instant news deep dive.
Challenge
Our initial chatbot interface failed to resonate with users, so we have pivoted to an AI-enhanced search experience that directly addresses user needs. The primary business goal is to drive higher page views, a challenge we are actively working on as we find that users do not yet explore beyond the initial search results.
Solution
Blick AI is designed to provide users with a summarized response from Blick articles, in addition to standard search results. This feature adapts the familiar Google/Gemini search experience for a news context. Context aware components in articles further motivate users to dive deeper into a topic and potentially explore more stories.
Impacts
10% increase in session duration when using the suggested questions feature
60% of the user asked general knowledge questions
96% of MVP AI input interactions only entered a single query
All quantitative metrics have been anonymized or modified to protect sensitive business information.
My Contributions
UX Research, UX Strategy, UX Design, UI Design, Design System, Design Handoff, Stakeholder Management
Team
PM, PO, Tech Lead, Web/iOS/Android Developer, Backend Engineer, Business Analyst
Blick AI
To establish AI expertise and drive user engagement, Blick launched a series of AI features. Our approach was to deploy these features rapidly and refine them iteratively, using insights from user behavior to guide our development.
Design Lead, Q4 2024 – Q4 2025
Creating a smart and instant news deep dive.
Challenge
Our initial chatbot interface failed to resonate with users, so we have pivoted to an AI-enhanced search experience that directly addresses user needs. The primary business goal is to drive higher page views, a challenge we are actively working on as we find that users do not yet explore beyond the initial search results.
Solution
Blick AI is designed to provide users with a summarized response from Blick articles, in addition to standard search results. This feature adapts the familiar Google/Gemini search experience for a news context. Context aware components in articles further motivate users to dive deeper into a topic and potentially explore more stories.
Impacts
10% increase in session duration when using the suggested questions feature
20% more page views for sessions using the AI-enhanced search
96% of MVP AI input interactions only entered a single query
All quantitative metrics have been anonymized or modified to protect sensitive business information.
My Contributions
UX Research, UX Strategy, UX Design, UI Design, Design System, Design Handoff, Stakeholder Management
Team
PM, PO, Tech Lead, Web/iOS/Android Developer, Backend Engineer, Business Analyst
Showcase of the user flow when searching or asking questions.
Showcase of the user flow when searching or asking questions.
AI-enhanced articles.
AI-enhanced articles.
We're exploring the TL;DR widget to improve the reading experience of our long-form article templates. Designed as a navigational and contextual aid for direct traffic users. User research from Scandinavian publishers found that short intro summaries boost article reading completion. With this feature, we experiment to increase session duration by giving readers a quick story overview.
The AI question offers users contextual general insights into the topic to bring them up to speed.
The AI question offers users contextual general insights into the topic to bring them up to speed.
The AI question offers users contextual general insights into the topic to bring them up to speed.
Your personalised news frontpage.
Your personalised news frontpage.
We're exploring the TL;DR widget to improve our long-form article templates. Designed as a navigational aid for direct traffic users, this smart tool aims to increase session durations and follow-up page views, boosting content discoverability and user engagement.
The AI TL;DR widget at the top of articles provides users a quick preview before they dive deeper.
The AI TL;DR widget at the top of articles provides users a quick preview before they dive deeper.
The AI TL;DR widget at the top of articles provides users a quick preview before they dive deeper.