Blick.ch Redesign
The redesign overhauled the user experience, leading to improved content discovery and increased user engagement. It also provided better content recirculation beyond the homepage. Additionally, we introduced a 70% increase in ad monetization opportunities to counter a stagnating market without adding friction for users.
Design Lead, Q1 2023 – Q4 2024
Reimagining the news experience and ad strategy.
Challenge
The Blick.ch news platform faced an overcrowded homepage, leading to 80% of traffic being confined to it, and users dropping off at just 25% down the page. A shallow “snacking” home>article>home user journey limited content discovery. Additionally, a dwindling advertising market threatened the existing monetization strategy.
Solution
We completely redesigned the homepage structure to be more rigid and help users easily find the content they want. A new cascading content layout now establishes a clearer hierarchy between breaking and regular stories, which encourages users to scroll and discover more. On the article level, we introduced recirculation components to provide users with opportunities to dive deeper into a topic. For the desktop experience, a new side column significantly increases ad space without disrupting the reading flow.
Impacts
25% increase in user scroll depth
10% increase in session duration
10% decrease in video views
All quantitative metrics have been anonymized or modified to protect sensitive business information.
My Contributions
UX Research, UX Strategy, UX Design, UI Design, Workshop Facilitation, Design System, Design Handoff, Stakeholder Management
Team
CPO, CCO, Editor-in-Chief, Head of IT, PM, PO, Tech Lead, Web/iOS/Android Architects, Developers, External Design Agency
Blick.ch Redesign
The redesign overhauled the user experience, leading to improved content discovery and increased user engagement. It also provided better content recirculation beyond the homepage. Additionally, we introduced a 70% increase in ad monetization opportunities to counter a stagnating market without adding friction for users.
Design Lead, Q1 2023 – Q4 2024
Reimagining the news experience and ad strategy.
Challenge
The Blick.ch news platform faced an overcrowded homepage, leading to 80% of traffic being confined to it, and users dropping off at just 25% down the page. A shallow “snacking” home>article>home user journey limited content discovery. Additionally, a dwindling advertising market threatened the existing monetization strategy.
Solution
We completely redesigned the homepage structure to be more rigid and help users easily find the content they want. A new cascading content layout now establishes a clearer hierarchy between breaking and regular stories, which encourages users to scroll and discover more. On the article level, we introduced recirculation components to provide users with opportunities to dive deeper into a topic. For the desktop experience, a new side column significantly increases ad space without disrupting the reading flow.
Impacts
25% increase in user scroll depth
10% increase in session duration
10% decrease in video views
All quantitative metrics have been anonymized or modified to protect sensitive business information.
My Contributions
UX Research, UX Strategy, UX Design, UI Design, Workshop Facilitation, Design System, Design Handoff, Stakeholder Management
Team
CPO, CCO, Editor-in-Chief, Head of IT, PM, PO, Tech Lead, Web/iOS/Android Architects, Developers, External Design Agency
Blick.ch Redesign
The redesign overhauled the user experience, leading to improved content discovery and increased user engagement. It also provided better content recirculation beyond the homepage. Additionally, we introduced a 70% increase in ad monetization opportunities to counter a stagnating market without adding friction for users.
Design Lead, Q1 2023 – Q4 2024
Reimagining the news experience and ad strategy.
Challenge
The Blick.ch news platform faced an overcrowded homepage, leading to 80% of traffic being confined to it, and users dropping off at just 25% down the page. A shallow “snacking” home>article>home user journey limited content discovery. Additionally, a dwindling advertising market threatened the existing monetization strategy.
Solution
We completely redesigned the homepage structure to be more rigid and help users easily find the content they want. A new cascading content layout now establishes a clearer hierarchy between breaking and regular stories, which encourages users to scroll and discover more. On the article level, we introduced recirculation components to provide users with opportunities to dive deeper into a topic. For the desktop experience, a new side column significantly increases ad space without disrupting the reading flow.
Impacts
25% increase in user scroll depth
10% increase in session duration
10% decrease in video views
All quantitative metrics have been anonymized or modified to protect sensitive business information.
My Contributions
UX Research, UX Strategy, UX Design, UI Design, Workshop Facilitation, Design System, Design Handoff, Stakeholder Management
Team
CPO, CCO, Editor-in-Chief, Head of IT, PM, PO, Tech Lead, Web/iOS/Android Architects, Developers, External Design Agency